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Southern Laos launches Tourism Brand

On the 4th of December 2015, the new tourism brand "Southern Laos, charming by nature" has been officially launched to promote the four southern provinces of Saravan, Xekong, Attapeu and Champassak as one tourism destination.

Southern Laos is:

  • More than a collection of provinces, attractions and towns – Southern Laos’ diversity and strength in unity defines the destination.
  • Rich diversity of encounters rooted in nature, culture and history.
  • Pure and authentic, giving a sensation of serenity untouched by modernity.
  • Brought to life by people with distinct charm and a simple, care-free approach to life.
  • Southern Laos helps visitors create experiences of a lifetime.

The brand launch was attended by high level representatives of the public and private sector of the four provinces as well as the Ministry of Information, Culture and Tourism.

Please read here what the papers say:

The Nation

Travel Daily Asia

Vientiane Times: please see page 3 in the PDF below.

Background-pictures (Total of 3 illustrations)

Documents to download

pdf document (download / open)

Vientiane times 09.12.2015.pdf